Rockstar Takes Twice Over Take Two.
Posted by Rob Galbreath on May 8, 2008
Halo 3 broke records last year with the largest single-day launch sales record, toppling the industry with $180 million (USD). The figure trampled the competition and suggested Xbox 360 to be the defining console against its competition, Wii and PlayStation 3. Resounding applause for the final game in the trilogy was deemed to be one of the most successful console releases ever, often compared to the success of some top-notch movie releases.
Stand back, Miserable Chief! The Russians clearly have you beat, as Take-Two’s recent launch estimate nearly doubles that number, stating $310 million in 3.6 million copies. Three-point-six million copies, people! That’s astronomical in this industry! Now of course, these numbers could be off. But let’s be honest: double? Seriously? Halo 3 managed 1.7 million pre-order copies from stores. If 3.6 million copies sold on launch day (and this makes me wonder — which country’s launch day? The last I remember, they were a few days apart…) then this has overtaken all records in the gaming industry.
My problem with this fact is that I’m not dying to go home and play the game every day. It’s a great game, no doubt, but are we seriously bowing down and dismissing every great game that has come out in the past 20-30 years? How is it possible that a game I’m not spending 20-30 hours on every day is taking over this industry? Hm, I suppose I should keep playing the game.
This is my second post of the day, but this kind of information is worth chatting about! We’ll see how it goes. (Oh, and my keyboard should be here tomorrow, YAY FOR LIGHTWEIGHT ITEMS!!)
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